Very good. I’ll kind of run down that path. That’s really helpful information. I would have never thought of that, so thank you for the top pheromones.
So reducing your budget may mean that you’re now removing yourself from impressions and clicks that led to conversions on the weekend. That’s the first theory that jumps to mind.
I don’t know that there’s a great deal of support for that, but it’s a – if in fact that is the only thing that changed, according to the answer that you gave Perry. When I tried to do what Bryan did, I would ask myself these unanswerable questions and I would get a chorus of answers. There would be the Board of Directors meeting. I’m like, “Who are you people and what are you doing in my head, and can I get you out?” I found that for me a practice that started working better was to externalize the question and ask it not of myself but of like trees. Like I’d literally go up to a tree and I’d say, “Teach me how to be more centered. Teach me how to go with the flow,” or a river or something in nature that is uncomplicated and unpolluted by human thoughts. By your stuff.
By my stuff. I found all these doubts and questions came up only after I had reached a certain level of success. It was the classic, “Is this all there is?” moment. Some level of Maslow’s hierarchy had been achieved for me to then have to ask it and then feel like I climbed the wrong ladder or it’s all been for naught.
Google is really cool, but it’s also evil, and don’t you ever forget it. Does it mean you don’t do business with them? Does it mean they’re not an important part of your life or business or whatever? Watch what they do, don’t listen to what they say.
Shall we do Q&A? Howie, that was great. Thanks for that. Anything more you want to say about this stuff, Howie?
I’ll just completely agree with Howie and say that I was able to get some clarity the other night on this question, because I’ve spent literally the last two years cleaning all those other voices out of my head, and I’m a long way from done.
We ask ourselves these questions, or we ask a tree or whatever these questions because we think we know the answer, but we don’t. So the question has to be asked. Of course, Bryan, what you really want to do is come visit me in Durham in a couple weeks.
So whatever age you put down of how old you think you’ll be, I want you to consider something. Most people’s health and everything really start going downhill when they run out of things to do, when they don’t have interesting and fulfilling relationships in their life, and when they start neglecting themselves.
What I want you to imagine is this upper limit on your age, whatever that number you wrote down, and I want you to imagine that you get to that age, and at that age you have lots of friends and family, you’ve got good relationships and you really cherish those relationships, and that every day when you wake up in the morning you’ve got interesting and important stuff to do.